Gulshan is a director of Arbhu Enterprises Private Limited, a cross-border export business running since 2018. Running it means living with the things most marketing advice skips: landed costs, thin margins, cash-on-delivery orders that come back, GST and currency swings.
He built the systems behind the business himself: how leads come in and get followed up, how quotes go out, how payments and shipments are tracked, and how the team is hired. Much of it now runs on its own.